Good Websites have Good Content

Tonight I wanted to check out some information about a video game so I turned to a site that both Roger and I worked on while at Schematic – Game Invasion. I think this site is great but I’m not here to toot my own horn. We built this with Flash 8 in under 2 months and it certainly isn’t technically perfect. However, even though this site is two years old and takes a while to load, I still really enjoy using it. I started wondering why.
The reason is simple – content (the graphic design is pretty good too). What makes this site great was not the work we did but the incredible amount of really high-quality content. There are HD videos, big crisp graphics and something new every time I visit. There are other sites that I’ve spent way more time making perfect that I’d never look at again since there’s nothing really worth seeing.
Another example is the NBC episode player. It’s buggy as hell and the ads are annoying. I much prefer the ABC player. However, I really like the show ‘Heroes’ so I pretty much forget about those things in the end.
What I’m trying to say here is that technical brilliance and good design are great but what will keep people coming back to your site is some really great content so if you’re making a website make that your focus.