Static sidebar displays certain information regards to content of special pages, like event and item detail or blog post. Moreover you can display predefined content in form of modules. Those were designed especially for this theme. There are 4 modules: items, events, posts and advertisements. Besides them you can turn on social sharing display on the very top. And if you turn on WordPress sidebar, it will be displayed right after Static Sidebar’s content.
On the left side you can see examples of all modules.